Over the past 20 years, I’ve helped thousands of clients overcome their anxieties and misconceptions about the Gulf region, and take advantage of the incredible opportunities available to them.

As a non-Arab speaking Westerner myself, I understand what it feels like to not know what to say, what to wear, and how to build deep connections with Middle Eastern clients. 

With extensive experience in luxury hospitality, I have fallen in love with this region and its people, and forged a pathway to help others embrace the culture with confidence too. 

I have also witnessed first hand businesses who are ill equipped to interact with their Middle Eastern clients, and as a result they’ve burned those bridges! After all, the key to a successful expansion to the Middle East is strong relationships…

A simple lack of knowledge of cultural faux pas, what to say, how to dress, and how to garner respect in the countries of the Gulf region can stand in the way of your success. 

That is Why I Want to Help You Bridge the Gap Between Western and Middle Eastern Culture…

So you can confidently immerse yourself and your team in these thriving regions, and take advantage of the doors open to you right now. Through taking the Middle East Foundation Course, I can support you to achieve your goals - whether that is embarking on a new project, unlocking new opportunities, expanding your career prospects, or something else.